A Marketer's Guide to Digital Advertising Transparency, Metrics, and Money

Forum Legend
Member

0

0%

Status

Online

Posts

63,854

Likes

225

Rep

1

Bits

10

11

Months of Service

LEVEL 5
145 XP
1b3657af3191c54c4ce85e87c2313db9.jpeg

Free Download A Marketer's Guide to Digital Advertising
by Dhar, Shailin;Thomson, Scott;

English | 2023 | ISBN: 1398609692 | 217 pages | True PDF EPUB | 11.17 MB

How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can learn about the metrics worth using, the importance of measurement and the technology available.
With contradictory rules surrounding data privacy, measurement constraints, changes to supply chains and other complexities often too difficult to approach, the world of marketing is more complex than ever before. A Marketer's Guide to Digital Advertising helps marketers navigate the complicated world of digital advertising by diving into the metrics, money and technology fueling the marketing industry.
Digital advertising consultants Shailin Dhar and Scott Thomson outline the forces shaping the current digital landscape and the common responses from advertisers trying to design their digital strategy. Walking readers through the common missteps made within digital advertising, they provide useful insight into measurement and thoughtful alternatives to practices often found lower on a company's priorities list. A Marketer's Guide to Digital Advertising offers ways to minimize waste and improve outcomes for brands and their business partners. The book illuminates the gap between in-house marketing teams, agency professionals and tech partners whilst helping readers make sense of the way money flows through the global ad industry.


Buy Premium From My Links To Get Resumable Support,Max Speed & Support Me

Rapidgator
zmd70.rar.rar.html
NitroFlare
zmd70.rar.rar
Uploadgig
zmd70.rar.rar

Links are Interchangeable - Single Extraction
 
OneDDL's SIGNATURE

56,790

Members

331,016

Threads

2,764,224

Posts
Newest Member
Back
Top