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Free Download Alessandro Ludovico, "Tactical Publishing: Using Senses, Software, and Archives in the Twenty-First Century "
English | ISBN: 0262542056 | 2024 | 336 pages | PDF | 4 MB
How to level up to the next transformative phase of publishing-with a critical methodology that transcends the dichotomy of paper and digital media production.
Publishing is experiencing one of the most transformative phases in its history. In Tactical Publishing, a sequel to Post-Digital Print, Alessandro Ludovico explores the forces driving this historical phase, highlighting the tremendous opportunities it presents. Our task, he believes, is to develop an alternative publishing system that transcends the dichotomy between paper and digital media. He focuses first on the two activities on which publishing is premised-reading and writing (with an emphasis onwriting machines and post-truth in the latter)-and then deconstructs the concept, proposing alternative strategies inspired by recent practices and unconventional uses of technology.
Ludovico shows how the radical and strategic use of print in the past can serve as the basis for our transition to the next phase of publishing. He argues that the new ecology of publishing should be based on three main elements: the stimulation of our senses, the role of software in forming the publishing infrastructure, and the importance of archives. During this transition from the current post-digital phase to the next phase, independent
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