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Published 4/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.41 GB | Duration: 3h 33m
Professional Certificate in Marketing and Advertising by MTF Institute
What you'll learn
Introduction to Marketing Management
Principles of marketing management effectiveness
Target market analysis
Segmentation and positioning
Marketing Management and Сontrol
Advertising strategies
Introduction to advertising and its essence, and its types
Methods of advertising budget planning
Requirements
For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.
Description
Welcome to course Professional Certificate in Marketing and Advertising by MTF InstituteCourse provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry, and resident of the incubator "The Fintech House of Portugal".MTF is present in 208 countries and has been chosen by more than 400 000 students.What is Marketing?Definition: Marketing is the process of identifying customer needs, creating products or services that fulfill those needs, and communicating the value of those offerings to potential customers.Focus: Marketing focuses on getting the right message to the right audience, ultimately driving interest and sales.Key Activities:Market researchProduct developmentBrand buildingAdvertising and promotionsContent creationCustomer relationship managementWhat is Marketing Management?Definition: Marketing management is the strategic and operational process of planning, organizing, implementing, and controlling an organization's marketing resources and activities.Focus: Marketing management aims to create a cohesive marketing plan, optimize resource allocation, and measure the effectiveness of marketing initiatives.Key Activities
Overview
Section 1: Introduction
Lecture 1 Onboarding to learning process
Section 2: Marketing Management
Lecture 2 Intro to Marketing Management
Lecture 3 Principles of marketing management effectiveness
Lecture 4 Target market analysis
Lecture 5 Segmentation and positioning
Lecture 6 Development of a marketing package
Lecture 7 Pricing
Lecture 8 Distribution and promotion
Lecture 9 Management and Control
Section 3: Advertising Management
Lecture 10 Introduction
Lecture 11 Advertising Strategy
Lecture 12 Advertising Budget
Lecture 13 Evaluation of the Effectiveness
Lecture 14 Media Planning
Lecture 15 Advertising Models
Lecture 16 Advertising Agencies
Section 4: Interactive Part, Next Steps and Answers to Questions
Lecture 17 Interactive Part
Lecture 18 Congratulations with course finishing
No special requirements. A course for anyone who wants to build career in marketing and business
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